What seems trivial to the expert is likely daunting to the uninitiated I’ve been putting quite a bit of effort into marketing plans lately. This has forced me to think about what Ingenutec offers and how to communicate that to potential customers, current customers and past customers. I have been an engineer my whole life,…
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“That’s a hard problem and I solve hard problems” — Robert Palmer, Jr The bane of any project is the schedule. Marketing has already sold it, Sales wants it yesterday, Engineering says it’s impossible. This is the age old stereotype about product development. As a design services company and a consultant, my job is to…
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You’re designing a new product and integrating NFC as one of the features. It’s simple, the manufacturer has all the application notes and you have excellent, top notch engineers. Then you start questioning, “which NFC chip should I use?,” “what tag should I use?,” and the big one “how do I design the antenna?” This…
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Europe has always been way ahead, first in chip card adoption, now in contactless adoption, so what I saw should not have been a surprise. To actually experience it though; as they say, seeing is believing. I recently took a business trip to Austria and Italy. The obvious wonders are the majestic beauty and the…
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…Don’t swipe I recently dined at a local restaurant for lunch. At the end of the meal the waiter handed me the check. As I usually do, I blindly handed over my credit card. The waiter disappeared for a few minutes and reappeared with my credit card receipt, a pen and a smile, happily wishing…
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Here are the lessons I’ve learned from running my own business… My transition to owning my own business was an organic one. I had always wanted to start my own business but thought that I had to save up a bunch of money, quit my job and create the business while I lived on those…
Detailsor How Long does EMVCo certification take? I had originally planned to talk about NFC project timelines in general, but the topic is too broad. Instead, I’m going to break it into multiple posts and today focus on EMVCo certification. The area that generally presents the most surprise with customers is the timeline for EMVCo…
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As a business owner I wear many hats and confront many challenges. My career is a reflection of what has prepared me for these challenges. From architecting, writing custom software, planning and installing a custom iPIX camera system for the G8 Conference to hovering 30 feet over a thoroughfare in a bucket truck to perform a…
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